SEO is the process of optimizing a website so that when people search for keywords related to it, it becomes higher up in the search engine rankings.
This can be achieved through improving on-page factors such as the title tag, meta tags, and content of your pages. It can also be achieved through off-page optimization like link building and creating content that is shared on social media.
Optimizing content for search engines can include using SEO-friendly keywords, adding meta descriptions, and keyword optimization. Keep in mind keywords like "keyword research tools," "sitemap," "metatags."
Keyword research is critical in content marketing, offering insights into your audience's interests. To select the right keywords:
The importance isn't always on the keyword itself but on how often your audience uses these words in searches related to your business.
Three key factors influence a site's search engine ranking:
Focusing on links, the quality and relevance of backlinks from authoritative sites in your niche are more beneficial than merely the quantity of links.
Focus on content quality over keywords. High-quality, relevant content is what Google's RankBrain algorithm, considering over 200 factors, looks to provide in search results.
Utilize social media to promote your content across platforms like Facebook, Twitter, LinkedIn, etc., and employ hashtags to engage influencers in your niche.
Create an SEO-friendly website to improve SERP rankings. Tools like the Yoast SEO plugin for WordPress can provide optimization tips.