Facebook is the most popular social media site. It has 1.79 billion active users per month and 68% of Americans who use the internet visit Facebook at least once a day.
While Facebook is a must for any company, it is not enough to have a Facebook page and call it a day. Social media is constantly evolving, so it's important to make sure that a company's online presence stays relevant in this digital age.
These days companies are putting more emphasis on their website instead of Facebook pages, because after all, Google search results are primarily webpages from established websites with rich content. There are also SEO experts who say that social media posts with links can actually help boost one's rankings on search engines like Google by providing links to informative content in your industry or niche.
When searching the web, most people go to Google or some other search engine to find what they need. If you only post to Facebook or some other social media platform, you’re doing yourself a disservice because Google and other search engines don’t search within “sandboxed” platforms so your posts will never be found.